Business Strategy

In order to have a website that generates money online, you have to create and share content that resonates with the right type of people. The marketing messages you create must be valuable to the people who have an issue or problem. Makes sense, right? But these marketing messages need to speak to your ideal client. […]

You’ve heard it before…. “Do you have a list?” “Are you collecting emails at your events?” “The money’s in the list!” So you sign up for an email service provider like MailChimp or ConvertKit and you start to get peeps to subscribe to your list. Now…what do you do with that valuable piece of information? […]